An email campaign is a one off message to a chosen audience (ticket buyers, donors, members, or your whole list). To send one, go to Email campaigns in your admin sidebar, click + New campaign, pick the audience, write your message, and click Send.
You can also start a campaign for a specific event or fundraiser from its admin page using the ... menu. That adds the right people for you automatically.
Steps
- From your admin dashboard, click Email campaigns in the sidebar.
- Click + New campaign.
- Pick the audience. Options include:
- All members of your community
- Ticket buyers for a specific event
- Donors for a specific fundraiser
- Volunteers for a specific event
- A custom list you upload from a spreadsheet
- Write the subject and the body of your email. You can add headings, bullets, links and bold text as you go.
- Use the Preview button to see how the email will look to the recipient.
- Click Send.
How sending works
Jotterly sends your emails in small batches so they do not get flagged as spam. A typical campaign of 200 people takes a few minutes to finish sending.
You can track progress from the campaign's admin page. Each recipient shows as Pending, Sent, or Failed with the reason.
Best practice for writing
- Subject lines: short, specific, and tell the recipient what is inside ("Summer Fayre this Saturday: what to bring" beats "Update from the Parent Council")
- First line: lead with the most important thing. Most people scan, they do not read.
- One ask per email: if you need volunteers AND a donation AND attendance, send three separate emails over a few weeks rather than one mega-email
- Sign off as a person: a real name at the bottom feels warmer than "The Parent Council"
Unsubscribes
Every email includes a one click unsubscribe link in the footer. If someone unsubscribes they will no longer receive any campaigns from your community.